Would you rip files at a high or low bit-rate? Do you prefer AAC, WMA or MP3? If you are completely baffled by these questions, you are probably a woman.
You wanna come here and say that, buster?
I find this kind of reportage odd and appalling, since this is completely not my experience of the internet. Many of the most technology-forward people I know are women. Granted, I tend to move in woman-positive spaces, but even so; there’s a tone to this article that rubs me the wrong way. There’s been lots of stats about how more and more women are using the internet, and how they use it differently than men; framing women as tech-idiots is really insulting.
Xfm DJ Lauren Laverne thinks it’s a shame that women aren’t getting stuck in. “I think a lot of girls are nervous that downloading will be too complicated for them,” she says.
Well, you know, math is hard.
Michael Brook, acting editor of Stuff, a gadget magazine that has a 95 per cent male readership, says that, like Marshall, most women are attracted only to new bits of kit that look nice and serve a purpose.
“Traditionally, technology is a male environment,” he says. “Women are less patient than men: they haven’t got the time or the inclination to read a 90-page manual and work out how to operate a camera or DVD player. They want instant gratification – simple, user-friendly, intuitive technology that they can take out of the box and use immediately. They lose interest if it doesn’t work immediately, whereas men view sussing out a new gadget as a challenge. It’s that whole toolshed tradition of taking something apart to see how it works.”
Don’t you love it when editors of magazine spouts essentialist claptrap to make up for the fact that they have yet to attract a key demographic to their product? Good times, good times.